Toward Reimagining Strategy Research: Retrospection and Prospection on the 2011 AMR Decade Award Article

Material TypeArticleLanguageEnglish
TitleToward Reimagining Strategy Research: Retrospection and Prospection on the 2011 AMR Decade Award Article Author(S)Richard L. Priem (Author)
Abstract  We focus on implications of an agreed upon yet little considered conclusion from our 2001 article—that resource value is determined outside the business-level resource-based view. Starting with this premise, we argue that knowledge accumulation from strategy research—especially actionable knowledge about effective versus ineffective managerial judgments—would be stimulated with more balanced attention not only to value capture for the firm but also to value creation for the firm's customers and, ultimately, consumers. To spur such wider attention, we offer an expanded boundary model that includes the demand side, business models, and business ecosystems within the strategy research “umbrella ...Paginationp 471-490
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Review  
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