Nature imagery in advertising: attention restoration and memory effects

Material TypeArticleLanguageEnglish
TitleNature imagery in advertising: attention restoration and memory effects Author(S)Patrick Hartmann (Author)
Abstract  Environmental psychology postulates that interacting with nature has inherently positive emotional, cognitive and physiological effects. Based on Attention Restoration Theory and related research, this paper presents a theoretical framework hypothesising that nature imagery presented in an advertisement enhances cognitive advertising message elaboration and memory. Three experimental studies, including an eye-tracking experiment, which successively addressed emotional, information processing and memory effects of exposure to nature imagery in advertising, provided evidence supporting postulated effects ...Paginationp 183-210
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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