Pioneering Orientation and Firm Growth Knowing When and to What Degree Pioneering Makes Sense

Material TypeArticleLanguageEnglish
TitlePioneering Orientation and Firm Growth Knowing When and to What Degree Pioneering Makes Sense Author(S)Brandon A Mueller (Author)
Abstract  An extensive amount of research has been conducted regarding the various advantages and disadvantages posed by engaging in market pioneering behavior at the product level. However, relatively little research examines factors that facilitate the relationship between a firm’s overall pioneering orientation and firm growth ...Paginationp1517-1549
SubjectManagementDescriptorsManagement
Journal TitleJournal of Management  
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