Closing the Technology Adoption–Use Divide The Role of Contiguous User Bandwagon

Material TypeArticleLanguageEnglish
TitleClosing the Technology Adoption–Use Divide The Role of Contiguous User Bandwagon Author(S)Gianvito Lanzolla (Author)
Abstract  A firm may readily subscribe to a new technology but then fail to use it. This article advances existing technology diffusion theory by bringing in a new construct that can explain the likelihood of technology use after adoption ...Paginationp836-859
SubjectManagementDescriptorsManagement
Journal TitleJournal of Management  
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