Applying the future time perspective scale to advertising research

Material TypeArticleLanguageEnglish
TitleApplying the future time perspective scale to advertising research Author(S)Volker G. Kuppelwieser (Author)
Abstract  As a central element of the socioemotional selectivity theory, individuals’ future time perspective (FTP) has recently attracted considerable attention in marketing. ...Paginationp 113-136
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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