The evolution of self-regulation in food advertising: an analysis of CARU cases from 2000-2010

Material TypeArticleLanguageEnglish
TitleThe evolution of self-regulation in food advertising: an analysis of CARU cases from 2000-2010 Author(S)Mariea Grubbs Hoy (Author)
Abstract  The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity ...Paginationp257-290
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
Permanent Linksclick here