Psychological ownership: a social marketing advertising message appeal? Not for women

Material TypeArticleLanguageEnglish
TitlePsychological ownership: a social marketing advertising message appeal? Not for women Author(S)Judith Anne Garretson Folse (Author)
Abstract  The authors assessed psychological ownership as a potential persuasive advertising message appeal in social marketing efforts. Psychological ownership is a feeling of possession; it occurs when individuals feel that something is theirs even though they cannot hold legal title to it. Interestingly, the first study indicated advertising messages that generate psychological ownership yielded less favourable attitudes ...Paginationp291-316
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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