Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising

Material TypeArticleLanguageEnglish
TitleAre nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising Author(S)Hojoon Choi (Author)
Abstract  The purpose of this study was to examine the extent to which recently prevalent nutrient-content claims in food advertising are effective and how the level of effectiveness might differ between food products perceived as healthy and unhealthy. Guided by the match-up hypothesis and its theoretical underpinnings, a set of 2 (nutrient-content vs taste claim) × 2 (healthy vs unhealthy food) ...Paginationp421-444
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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