The image management function of sponsorship: a general theoretical framework

Material TypeArticleLanguageEnglish
TitleThe image management function of sponsorship: a general theoretical framework Author(S)Kihan Kim (Author)
Abstract  A general framework to understand how sponsorship affects the image of the sponsor has been developed from the information-processing perspective. According to this framework, sponsorship information is processed in one of two relatively distinct modes of processing ...Paginationp85-111
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
Permanent Linksclick here