Using Market Basket Analysis in Management Research

Material TypeArticleLanguageEnglish
TitleUsing Market Basket Analysis in Management Research Author(S)Herman Aguinis (Author)
Abstract  Market basket analysis (MBA), also known as association rule mining or affinity analysis, is a data-mining technique that originated in the field of marketing and more recently has been used effectively in other fields, such as bioinformatics, nuclear science, pharmacoepidemiology, immunology, and geophysics. ...Paginationp 1799-1824
SubjectManagementDescriptorsManagement
Journal TitleJournal of Management  
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