Pricing Models for Online Advertising: CPM vs. CPC

Material TypeArticleLanguageEnglish
TitlePricing Models for Online Advertising: CPM vs. CPC Author(S)Kursad Asdemir (Author)
Abstract  Online advertising has transformed the advertising industry with its measurability and accountability. Online software and services supported by online advertising is becoming a reality as evidenced by the success of Google and its initiatives ...Paginationp804 - 822
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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