Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube

Material TypeArticleLanguageEnglish
TitleSocial Networks and the Diffusion of User-Generated Content: Evidence from YouTube Author(S)Anjana Susarla (Author)
Abstract  This paper is motivated by the success of YouTube, which is attractive to content creators as well as corporations for its potential to rapidly disseminate digital content. The networked structure of interactions on YouTube and the tremendous variation in the success of videos posted online lends itself to an inquiry of the role of social influence ...Paginationp23 - 41
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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