Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry

Material TypeArticleLanguageEnglish
TitleOnline and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry Author(S)Nelson Granados (Author)
Abstract  The Internet has brought consumers increased access to information to make purchase decisions. One of the expected consequences is an increase in the price elasticity of demand, or the percent change in demand caused by a percent change in price, because consumers are better able to compare offerings from multiple suppliers. In this paper ...Paginationp164 - 181
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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