Research Note—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products

Material TypeArticleLanguageEnglish
TitleResearch Note—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products Author(S)Bin Gu (Author)
Abstract  Online word-of-mouth (WOM) such as consumer opinions, user experiences, and product reviews has become a major information source in consumer purchase decisions. Prior research on online WOM effect has focused mostly on low-involvement products such as books or CDs. For these products, retailer-hosted (internal) WOM is shown to influence sales overwhelmingly ...Paginationp182 - 196
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
Permanent Linksclick here