Research Note—Online Users' Switching Costs: Their Nature and Formation

Material TypeArticleLanguageEnglish
TitleResearch Note—Online Users' Switching Costs: Their Nature and Formation Author(S)Soumya Ray (Author)
Abstract  The highly competitive and rapidly changing market for online services is becoming increasingly effective at locking users in through the coercive effects of switching costs. Although the information systems field increasingly recognizes that switching costs plays a big part in enforcing loyalty, little is known about what factors users regard as switching costs or why they perceive these costs ...PaginationP197 - 213
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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