From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Material TypeArticleLanguageEnglish
TitleFrom Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data Author(S)Zhiqiang (Eric) Zheng (Author)
Abstract  Managers routinely seek to understand firm performance relative to the competitors. Recently, competitive intelligence (CI) has emerged as an important area within business intelligence (BI) where the emphasis is on understanding and measuring a firm's external competitive environment. A requirement of such systems is the availability of the rich data about a firm's competitor ...Paginationp698 - 720
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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