Advertising Strategies in Electronic Retailing: A Differential Games Approach

Material TypeArticleLanguageEnglish
TitleAdvertising Strategies in Electronic Retailing: A Differential Games Approach Author(S)Dengpan Liu (Author)
Abstract  We consider advertising problems under an information technology (IT) capacity constraint encountered by electronic retailers in a duopolistic setting. There is a considerable amount of literature on advertising games between firms, yet introducing an IT capacity constraint fundamentally changes this problem. In the presence of information processing constraints ...Paginationp903 - 917
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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