The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures

Material TypeArticleLanguageEnglish
TitleThe Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures Author(S)David Gefen (Author)
Abstract  A prevalent assumption in the literature is that trust and risk are always relevant in online marketplaces, and that there is always a need to build trust and reduce risk irrespective of context. Challenging this assumption, this study seeks to identify the boundaries of the effects of trust and risk on transaction activity in the context of institutional structures in online marketplaces. The perceived effectiveness of institutional structures (PEIS), defined as the extent buyers believe that appropriate conditions are in place to facilitate transactions with sellers ...Paginationp940 - 959
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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