Putting Money Where the Mouths Are: The Relation Between Venture Financing and Electronic Word-of-Mouth

Material TypeArticleLanguageEnglish
TitlePutting Money Where the Mouths Are: The Relation Between Venture Financing and Electronic Word-of-Mouth Author(S)Rohit Aggarwal (Author)
Abstract  External financing is critical to ventures that do not have a revenue source but need to recruit employees, develop products, pay suppliers, and market their products/services. There is an increasing belief among entrepreneurs that electronic word-of-mouth (eWOM), specifically blog coverage, can aid in achieving venture capital financing. Conflicting findings reported by past studies examining eWOM make it unclear what to make of such beliefs of entrepreneurs ...Paginationp976 - 992
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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