Blog, Blogger, and the Firm: Can Negative Employee Posts Lead to Positive Outcomes?

Material TypeArticleLanguageEnglish
TitleBlog, Blogger, and the Firm: Can Negative Employee Posts Lead to Positive Outcomes? Author(S)Rohit Aggarwal (Author)
Abstract  Consumer-generated media, particularly blogs, can help companies increase the visibility of their products without spending millions of dollars in advertising. Although a number of companies realize the potential of blogs and encourage their employees to blog, a good chunk of them are skeptical about losing control over this new media. Companies fear that employees may write negative things about them and that this may bring significant reputation loss ...Paginationp306 - 322
SubjectManagementDescriptorsComputers Information technology
Journal TitleInformation Systems Research  
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