Reputation and Uncertainty in Online Markets: An Experimental Study

Material TypeArticleLanguageEnglish
TitleReputation and Uncertainty in Online Markets: An Experimental Study Author(S)Sarah C Rice (Author)
Abstract  This paper employs a modified investment game to study how online reputation ratings are assigned, and thus how electronic reputations are formed in transactions where buyers and sellers interact anonymously. Of particular interest are the important questions of how online reputations evolve and how specific reputation information is interpreted by market participants ...Paginationp436 - 452
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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