Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Material TypeArticleLanguageEnglish
TitleOptimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty Author(S)Hsing Kenneth Cheng (Author)
Abstract  Many software firms offer a fully functional version of their products free of charge, for a limited trial period, to ease consumers' uncertainty about the functionalities of their products and to help the diffusion of their new software. This paper examines the trade-off between the effects of reduced uncertainty and demand cannibalization, uncovers the condition under which software firms should introduce the time-locked free trial software ...Paginationp 488 - 504
SubjectManagementDescriptorsComputers Information technology
Journal TitleInformation Systems Research  
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