What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation

Material TypeArticleLanguageEnglish
TitleWhat Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation Author(S)Hee-Woong Kim (Author)
Abstract  The sale of digital items, such as avatars and decorative objects, is becoming an important source of revenue for virtual community (VC) websites. However, some websites are unable to leverage this source of revenue, and there is a corresponding lack of understanding about what motivates people to purchase digital items in VCs. To explain the phenomenon, we develop a model based on the theory of self-presentation ...Paginationp1232 - 1245
SubjectManagementDescriptorsComputers Information technology
Journal TitleInformation Systems Research  
Permanent Linksclick here