Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects

Material TypeArticleLanguageEnglish
TitleUnderlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects Author(S)Marius F Niculescu (Author)
Abstract  In this paper we explore the underlying consumer heterogeneity in competitive markets for subscription-based information technology services that exhibit network effects. Insights into consumer heterogeneity with respect to a given service are paramount in forecasting future subscriptions, understanding the impact of price and information dissemination on market penetration growth, and predicting the adoption path for complementary products that target the same customers as the original service ...Paginationp1322 - 1341
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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