Parent Category: Article
Conscious Capitalism Firms: Do They Behave as Their Proponents Say?
|Title||Conscious Capitalism Firms: Do They Behave as Their Proponents Say? ||Author(S)||Chong Wang (Author) |
|Abstract|| Proponents of the Conscious Capitalism (CC) movement claim that CC firms should demonstrate a lower gross margin, a higher profit margin, a lower SG&A, and a lower marketing expense than their non-CC comparable firms. Using a sample of industry-year-size matched control firms as the CC firms' benchmark, this article shows that empirical evidence largely disagrees with these conjectures. ...||Pagination||p 60-86|
|Journal Title||California Management Review|| || |
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