Conscious Capitalism Firms: Do They Behave as Their Proponents Say?

Material TypeArticleLanguageEnglish
TitleConscious Capitalism Firms: Do They Behave as Their Proponents Say? Author(S)Chong Wang (Author)
Abstract  Proponents of the Conscious Capitalism (CC) movement claim that CC firms should demonstrate a lower gross margin, a higher profit margin, a lower SG&A, and a lower marketing expense than their non-CC comparable firms. Using a sample of industry-year-size matched control firms as the CC firms' benchmark, this article shows that empirical evidence largely disagrees with these conjectures. ...Paginationp 60-86
SubjectManagementDescriptorsManagement
Journal TitleCalifornia Management Review  
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