Amici's East Coast Pizzeria

Material TypeArticleLanguageEnglish
TitleAmici's East Coast Pizzeria Author(S)Naeem Zafar (Author)
Abstract  The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. It allows students to evaluate the company's launch in terms of opportunity identification, as well as to evaluate the company's scaling and growth strategy and options: all in the context of an entrepreneurial startup environment. ...Paginationp 153-165
Journal TitleCalifornia Management Review  
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