Entry into platform-based markets

Material TypeArticleLanguageEnglish
TitleEntry into platform-based markets Author(S)Feng Zhu (Author)
Abstract  This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of indirect network effects and on the consumers' discount factor for future applications ...Paginationp88–106
SubjectManagementDescriptorsStrategic management
Journal TitleStrategic Management Journal  
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