Parent Category: Article
Does complexity deter customer-focus?
|Title||Does complexity deter customer-focus? ||Author(S)||Sendil K Ethiraj (Author) |
|Abstract|| Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms respond to customer requests for incremental product innovations, and how these responses change when the requested innovation is complex ...||Pagination||p137–161|
|Journal Title||Strategic Management Journal|| || |
|Permanent Links||click here|| || |