Competitor Analysis and Foothold Moves

Material TypeArticleLanguageEnglish
TitleCompetitor Analysis and Foothold Moves Author(S)John W. Upson (Author)
Abstract  A foothold is a small position that a firm intentionally establishes within a market in which it does not yet compete. ...Paginationp 93-110
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Journal  
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