Challenging the Norm of Self-Interest: Minority Influence and Transitions to Helping Norms in Work Units

Material TypeArticleLanguageEnglish
TitleChallenging the Norm of Self-Interest: Minority Influence and Transitions to Helping Norms in Work Units Author(S)Adam M Grant (Author)
Abstract  Although helping behaviors can increase the effectiveness of work units, when task interdependence is low, units often develop norms of self-interest that inhibit helping. Little research has explained how these norms can be changed by a work unit member. We present a minority influence framework that specifies how norms can shift in response to a challenger's consistent modeling, advocating ...Paginationp547-568
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Review  
Permanent Linksclick here