Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

Material TypeArticleLanguageEnglish
TitleCorporate Brand Management Imperatives: Custodianship, Credibility, and Calibration Author(S)John M.T Balmer (Author)
Abstract  --- ...Paginationp6-33
SubjectManagementDescriptorsManagement
Journal TitleCalifornia Management Review  
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