From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development

Material TypeArticleLanguageEnglish
TitleFrom Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development Author(S)Henrik Florén (Author)
Abstract  --- ...Paginationp20-43
SubjectManagementDescriptorsManagement
Journal TitleCalifornia Management Review  
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