Putting Creativity to Work: The Implementation of Creative Ideas in Organizations

Material TypeArticleLanguageEnglish
TitlePutting Creativity to Work: The Implementation of Creative Ideas in Organizations Author(S)Markus Baer (Author)
Abstract  The production of creative ideas does not necessarily imply their implementation. ...Paginationp 1102-1119
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Journal  
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