How to Attract and Retain Readers in Enterprise Blogging?

Material TypeArticleLanguageEnglish
TitleHow to Attract and Retain Readers in Enterprise Blogging? Author(S)Param Vir Singh (Author)
Abstract  We investigate the dynamics of blog reading behavior of employees in an enterprise blogosphere. ...Paginationp 35 - 52
SubjectManagementDescriptorsInformation technology
Journal TitleInformation Systems Research  
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