Online Product Reviews: Implications for Retailers and Competing Manufacturer

Material TypeArticleLanguageEnglish
TitleOnline Product Reviews: Implications for Retailers and Competing Manufacturer Author(S)Young Kwark (Author)
Abstract  This paper studies the effect of online product reviews on different players in a channel structure. ...Paginationp 93 - 110
SubjectManagementDescriptorsInformation technology
Journal TitleInformation Systems Research  
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