Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time

Material TypeArticleLanguageEnglish
TitleCapturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time Author(S)Mark T (Author)
Abstract  Few studies have examined the influence of marketing activities while accounting for customer dynamics over time. The authors contribute to this growing literature by extending the hurdle model to capture customer dynamics using a hidden Markov chain ...Paginationp231-245
SubjectCommerceDescriptorsRetail trade
Journal TitleJournal of Retailing  
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