Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets

Material TypeArticleLanguageEnglish
TitleWhy Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets Author(S)Gretz R.T (Author)
Abstract  Marketing literature has recently witnessed major debates about the critical drivers of success – namely, the quality versus network effect, in high-tech markets as well as the efficiency of such markets. Extant research suggests that both quality and network effects are significant factors determining market share in these markets, but that quality effect is more important ...PaginationP281-300
SubjectCommerceDescriptorsRetail trade
Journal TitleJournal of Retailing  
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