Trust during retail encounters: A touchy proposition

Material TypeArticleLanguageEnglish
TitleTrust during retail encounters: A touchy proposition Author(S)Orth U.R (Author)
Abstract  Adopting an interpersonal communication perspective, this study examines the propositions that a salesperson's touch increases trust, which increases product evaluations and purchase intention. These relationships are evaluated in a contact and non-contact culture, with need for touch (NFT) examined as an additional moderator ...PaginationP301-314
SubjectCommerceDescriptorsRetail trade
Journal TitleJournal of Retailing  
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