Group Buying: A Strategic Form of Consumer Collective

Material TypeArticleLanguageEnglish
TitleGroup Buying: A Strategic Form of Consumer Collective Author(S)Wang J.J (Author)
Abstract  Existing literature on collective consumption focuses on passionate consumers of particular brands. This research examines group buying (GB), a multi-phase consumer collective activity, that creates value prior to, during and after the acquisition of products and services ...Paginationp338-351
SubjectCommerceDescriptorsRetail trade
Journal TitleJournal of Retailing  
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