Title Author Hits
Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study Written by Super User Hits: 255
Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets Written by Super User Hits: 247
Trust during retail encounters: A touchy proposition Written by Super User Hits: 224
When do customers offer firms a “second chance” following a double deviation? The impact of inferred firm motives on customer revenge and reconciliation Written by Super User Hits: 241
Group Buying: A Strategic Form of Consumer Collective Written by Super User Hits: 312
Pure Components versus Pure Bundling in a Marketing Channel Written by Super User Hits: 238
Shaping Retail Brand Personality Perceptions by Bodily Experiences Written by Super User Hits: 213
Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers Written by Super User Hits: 230
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity Written by Super User Hits: 286
Effects of opening and closing stores on chain retailer performance Written by Super User Hits: 224
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions Written by Super User Hits: 191
Loss leaders and cross-category retailer pass-through: A Bayesian multilevel analysis Written by Super User Hits: 295
Orchestrating rituals through retailers: An examination of gift registry Written by Super User Hits: 240
Trademark Strategy in the Internet Age: Customer Hijacking and the Doctrine of Initial Interest Confusion Written by Super User Hits: 287
Fix It or Leave It? Customer Recovery from Self-service Technology Failures Written by Super User Hits: 358