Text as Image in Japanese Advertising Typography Design.

Material TypeArticleLanguageEnglish
TitleText as Image in Japanese Advertising Typography Design. Author(S)Ory Bartal (Author)
Abstract  The article discusses the relationship between text and image in contemporary Japanese advertising typography design and calligraphy. The author attempts to demonstrate how in Japanese advertising the text itself becomes a visual image and how Japanese designers employ calligraphy and fonts to create a meta-level of visual communication ...Paginationp51-66
SubjectDrawingDescriptorsDesign
Journal TitleDesign Issues  
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