Mission of Department of Marketing
Our mission is to maintain our position, which we perceive to be one of the foremost marketing departments in the region. This mission is accomplished through research that significantly advances the state of marketing thought and practice, and through dissemination of this knowledge to our students. These goals are interpreted within the structure of the Mission of Philadelphia University: to promote research, creative activities, and services, to grow the relationships between our academic disciplines and professional programs; and to further our distinctive areas of emerging strength through interdisciplinary study.