- Moderating Role of Top Management Support in Electronic Procurement Usage of Jordanian Firms

- Moderating the role of top management commitment in usage of computer-assisted auditing
techniques

- The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement

- Factors influencing youths fashion leadership behavior of fashion retailing stores in Jordan

- SOCIAL MEDIA TOOLS AND THEIR EFFECT ON BRANDING KNOWLEDGE: A CASE OF JORDAN

- Enhancing marketing success in Jordanian telecom: Strategic IoT integration and brand relationship management for maximized consumer loyalty

- The impact of social media marketing on purchase intention: The mediating role of brand trust
and image