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Mission of Department of Marketing

Our mission is to maintain our position, which we perceive to be one   of the foremost marketing departments in the world. This mission is   accomplished through research that significantly advances the state of    marketing thought and practice, and through dissemination of this  knowledge to our students. These goals are interpreted within the structure of the Mission of Philadelphia University: to promote research and creative activities and services, to grow the relationships between our academic disciplines and professional programs; and to further our distinctive areas of emerging strength through interdisciplinary study.