Research Title: The relationship between Internet of things and search engine optimization in Jordanian Tele-Communication Companies: The mediating role of user behavior

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2021

International Journal of Data and Network Science, 5 (3)

Faculty: Business

Abstract: This research paper aims to investigate the effect of Internet of Things (IoT) on Search Engine Optimization (SEO) by considering the mediating role of user behavior on this effect. A conceptual research model was developed in accordance with the UTAUT and based on a thorough analysis of extant research. A self-handled questionnaire survey was administered to a purposely selected sample of employees working in telecommunications companies in Jordan. A dataset of 131 usable questionnaires were subjected to data analysis using Smart PLS 3.0. The main findings showed that IoT affected SEO and user behavior. User behavior was also found to be significantly predicted by IoT and to mediate its effect on SEO. The results revealed the significance of SEO as an emerging effective electronic marketing tool in encouraging consumers' adoption of new technologies. The paper ends with a discussion of findings, conclusions, and areas for future research.

Keywords: Internet of Things, Search Engine Optimization, User Behavior

Research Title: Determinants of behavioral intentions to use mobile healthcare applications in Jordan

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2021

International Journal of Data and Network Science, 5 (4)

Faculty: Business

Abstract: The purpose of this study is to examine the determinants of behavioral intentions to use of mobile health (m-Health) applications in Jordan through examining the mediating role of perceived trust and its influence on the behavioral intention to use such applications. A conceptual model was developed based on the extant literature. A questionnaire survey was administered to a convenient sample of 318. Data was analyzed using smart PLS 3. The findings suggest that patients’ behavioral intentions to use m-Health applications are positively affected by perceived ease of use, perceived security, social influence and perceived trust of these applications. Perceived Trust was also found to mediate the relationship between these factors and the behavioral intention. Discussion, conclusions, implications, research limitations and areas for future research are also provided.

Keywords: Mobile healthcare, Behavioral intentions, Technology Acceptance Model

Research Title: Explore the Relationship between Security Mechanisms and Trust in E-Banking: A Systematic Review

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2021

Annals of the Romanian Society for Cell Biology, 25 (6)

Faculty: Business

Abstract: Internet banking security is one of the main critical issues among online users over the world. High level of threats, lack of trust, and fear of loss are the main barriers to utilize online environment. The main goal of this research is to develop a theoretical framework in order to examine the relationship between security and trust in online banking context. The seventh variables were extracted from the previous literatures that are concentrated on the mechanisms of security issues in Internet banking context: presence of confidentiality, presence of integrity, presence of availability, presence of authentication, presence of authorization, presence of non-repudiation and presence of privacy. The suggested research model is depicted at the end of work for future testing.

Keywords: Privacy; Trust; E-Banking; Integrity; Authentication; Authorization; Availability; Non-Repudiation; Confidentiality.

Research Title: Work ethics and corporate social responsibility: The mediating role of marketing competence

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2021

Annals of the Romanian Society for Cell Biology, 25 (6)

Faculty: Business

Abstract: The study aimed at identifying the role marketing competence plays in the relationship between work ethics and corporate social responsibility. The study was applied on a sample consists of (170) employees working in banking sector in Al-Jouf region, K.S.A. Study’s hypotheses were tested by using several related statistical analyses via (SPSS) and (AMOS) software. The study found that indirect relationship between work ethics and corporate social responsibility which is mediated by marketing competence stronger than the direct relationship between work ethics and corporate social responsibility. Also, study found a positive significant relationship between some dimensions of work ethics and the dimensions of corporate social responsibility. According to the result; it is recommended that banks should focus on its marketing competence to have better performance in terms of corporate social responsibility.

Keywords: corporate social responsibility, Work Ethics, Marketing, Marketing Competence.

Research Title: The mediating role of customer relationship management between e-supply chain management and competitive advantage

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2022

International Journal of Data and Network Science, 6 (1)

Faculty: Business

Abstract: The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

Keywords: E-SCM, Competitive advantage, CRM

Research Title: The impact of social commerce on online purchase intention: The mediation role of trust in social network sites

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2022

International Journal of Data and Network Science, 6 (2)

Faculty: Business

Abstract: This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored. Dataset obtained from 467 Jordanian users of social network sites. PLS-SEM was conducted for analysis purposes. The findings reveal that social commerce and trust in social network sites directly affect online purchase intention. The findings have additionally shown that trust in social network sites has a mediating role between social commerce and online purchase intention. The main recommendation to companies is to derive significant benefits from social commerce and consider them to maximize the potential level of online purchases. Suggestions for further studies are mentioned at the end of the study.

Keywords: Social commerce, Trust, SNS, Online Purchase Intention

Research Title: Understanding the determinants of digital shopping features: The role of promo code on custom-er behavioral intention

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2022

Faculty: Business

Abstract: This paper empirically identifies the predictors influencing the use of promo code in Jordan. This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features. The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM. Findings of this study confirmed the proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo code with an R2 = 59%. The model of this study also supported the role of perceived ease of use and social influence in predicting brand image. Discussion and conclusion are depicted at the end of this paper.

Keywords: Promo code, TAM, TBP, Perceived enjoyment, Brand Image

Research Title: An empirical investigation on acceptance of e-wallets in the fintech era in Jordan: extending UTAUT2 model with perceived trust

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2023

International Journal of Data and Network Science, 7(3)

Faculty: Business

Abstract: The increasing popularity of smartphones has led to the rise of e-wallets, which allow users to store their payment information on their devices and complete financial transactions conveniently and securely. This research extended the unified theory of acceptance and use of technology (UTAUT2) model to investigate the main factors influencing users’ intention to accept e-wallets in Jordan, where little research focused on such apps. Using a quantitative method, a sample of 181 users was utilized, and an instrument of 32 items was used. Findings revealed that price value, hedonic motivations, social influence, performance expectancy and perceived trust are major predictors of users' intention to use e-wallets apps. In contrast, facilitating conditions and effort expectancy are not significant toward the adoption process. Finally, conclusions and future work are presented in the last section of the study.

Keywords: Fintech, E-wallets, UTAUT model, Perceived trust, Behavioral intention, Jordan

Research Title: Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2023

Faculty: Business

Abstract: The fashion and clothing sector is a highly competitive industry, where small and medium-sized enterprises (SMEs) face numerous challenges, such as limited resources, high market volatility, and the need to adapt to rapidly changing consumer preferences. However, the advent of new forms of digital innovation, such as social media platforms, e-commerce, and big data analytics, has created opportunities for SMEs to overcome these challenges and thrive in the market. The aim of this study is to explore the modern technological innovativeness through exploring three variables including social commerce constructs, brand image, and product features in e-commerce. Moreover, such study aims to propose a conceptual model that directed toward understanding how SMEs can utilized information and communication technologies in the fashion and clothing industry. This research is expected to enrich to the fashion and clothing literature by shedding the light on the importance of new ICT innovativeness in such area. The suggested model is depicted at the end of this work.

Keywords: SMEs, e-commerce, social commerce constructs

Research Title: Does Supply Chain Resilience Mediate the Relationship Between CRM Dimensions and Customer Satisfaction?

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2024

Faculty: Business

Abstract: Supply chain (SC) disruptions are increasingly common in today’s dynamic business environment, and understanding the effectiveness of customer relationship management (CRM) practices in achieving customer satisfaction through supply chain resilience (SCR) can provide valuable insights for businesses. This study aims to empirically examine the impact of CRM dimensions and SCR on customer satisfaction. It also examined the mediation role of SCR between different dimensions of CRM and customer satisfaction. A total of 529 responses were collected from different customers of small and medium-sized enterprises (SMEs) in the Middle Eastern region. For empirical analysis, this study employed structural equation modelling through PLS software. The results clearly show a significant direct influence of SCR, customer orientation and knowledge management on customer satisfaction, while surprisingly technology-based CRM does not influence customer satisfaction. Further, the outcomes of this study indicate that there is a significant mediation role of SCR between CRM practices (knowledge management, technology-based CRM) and customer satisfaction. The findings of this study can have important ramifications for managers, stakeholders and policymakers regarding the significance of CRM dimensions and SCR as factors that increase customer satisfaction in Middle Eastern businesses in particular and in developing nations in general.

Keywords: Supply Chain Resilience, CRM, Customer Satisfaction