Research Title: Work ethics and corporate social responsibility: The mediating role of marketing competence

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2021

Annals of the Romanian Society for Cell Biology, 25 (6)

Faculty: Business

Abstract: The study aimed at identifying the role marketing competence plays in the relationship between work ethics and corporate social responsibility. The study was applied on a sample consists of (170) employees working in banking sector in Al-Jouf region, K.S.A. Study’s hypotheses were tested by using several related statistical analyses via (SPSS) and (AMOS) software. The study found that indirect relationship between work ethics and corporate social responsibility which is mediated by marketing competence stronger than the direct relationship between work ethics and corporate social responsibility. Also, study found a positive significant relationship between some dimensions of work ethics and the dimensions of corporate social responsibility. According to the result; it is recommended that banks should focus on its marketing competence to have better performance in terms of corporate social responsibility.

Keywords: corporate social responsibility, Work Ethics, Marketing, Marketing Competence.

Research Title: The mediating role of customer relationship management between e-supply chain management and competitive advantage

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2022

International Journal of Data and Network Science, 6 (1)

Faculty: Business

Abstract: The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

Keywords: E-SCM, Competitive advantage, CRM

Research Title: The impact of social commerce on online purchase intention: The mediation role of trust in social network sites

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2022

International Journal of Data and Network Science, 6 (2)

Faculty: Business

Abstract: This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored. Dataset obtained from 467 Jordanian users of social network sites. PLS-SEM was conducted for analysis purposes. The findings reveal that social commerce and trust in social network sites directly affect online purchase intention. The findings have additionally shown that trust in social network sites has a mediating role between social commerce and online purchase intention. The main recommendation to companies is to derive significant benefits from social commerce and consider them to maximize the potential level of online purchases. Suggestions for further studies are mentioned at the end of the study.

Keywords: Social commerce, Trust, SNS, Online Purchase Intention

Research Title: Understanding the determinants of digital shopping features: The role of promo code on custom-er behavioral intention

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2022

Faculty: Business

Abstract: This paper empirically identifies the predictors influencing the use of promo code in Jordan. This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features. The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM. Findings of this study confirmed the proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo code with an R2 = 59%. The model of this study also supported the role of perceived ease of use and social influence in predicting brand image. Discussion and conclusion are depicted at the end of this paper.

Keywords: Promo code, TAM, TBP, Perceived enjoyment, Brand Image

Research Title: An empirical investigation on acceptance of e-wallets in the fintech era in Jordan: extending UTAUT2 model with perceived trust

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2023

International Journal of Data and Network Science, 7(3)

Faculty: Business

Abstract: The increasing popularity of smartphones has led to the rise of e-wallets, which allow users to store their payment information on their devices and complete financial transactions conveniently and securely. This research extended the unified theory of acceptance and use of technology (UTAUT2) model to investigate the main factors influencing users’ intention to accept e-wallets in Jordan, where little research focused on such apps. Using a quantitative method, a sample of 181 users was utilized, and an instrument of 32 items was used. Findings revealed that price value, hedonic motivations, social influence, performance expectancy and perceived trust are major predictors of users' intention to use e-wallets apps. In contrast, facilitating conditions and effort expectancy are not significant toward the adoption process. Finally, conclusions and future work are presented in the last section of the study.

Keywords: Fintech, E-wallets, UTAUT model, Perceived trust, Behavioral intention, Jordan

Research Title: Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2023

Faculty: Business

Abstract: The fashion and clothing sector is a highly competitive industry, where small and medium-sized enterprises (SMEs) face numerous challenges, such as limited resources, high market volatility, and the need to adapt to rapidly changing consumer preferences. However, the advent of new forms of digital innovation, such as social media platforms, e-commerce, and big data analytics, has created opportunities for SMEs to overcome these challenges and thrive in the market. The aim of this study is to explore the modern technological innovativeness through exploring three variables including social commerce constructs, brand image, and product features in e-commerce. Moreover, such study aims to propose a conceptual model that directed toward understanding how SMEs can utilized information and communication technologies in the fashion and clothing industry. This research is expected to enrich to the fashion and clothing literature by shedding the light on the importance of new ICT innovativeness in such area. The suggested model is depicted at the end of this work.

Keywords: SMEs, e-commerce, social commerce constructs

Research Title: Does Supply Chain Resilience Mediate the Relationship Between CRM Dimensions and Customer Satisfaction?

Author: Abdal-Razzaq Mohammad Al-Oqool, Published Year: 2024

Faculty: Business

Abstract: Supply chain (SC) disruptions are increasingly common in today’s dynamic business environment, and understanding the effectiveness of customer relationship management (CRM) practices in achieving customer satisfaction through supply chain resilience (SCR) can provide valuable insights for businesses. This study aims to empirically examine the impact of CRM dimensions and SCR on customer satisfaction. It also examined the mediation role of SCR between different dimensions of CRM and customer satisfaction. A total of 529 responses were collected from different customers of small and medium-sized enterprises (SMEs) in the Middle Eastern region. For empirical analysis, this study employed structural equation modelling through PLS software. The results clearly show a significant direct influence of SCR, customer orientation and knowledge management on customer satisfaction, while surprisingly technology-based CRM does not influence customer satisfaction. Further, the outcomes of this study indicate that there is a significant mediation role of SCR between CRM practices (knowledge management, technology-based CRM) and customer satisfaction. The findings of this study can have important ramifications for managers, stakeholders and policymakers regarding the significance of CRM dimensions and SCR as factors that increase customer satisfaction in Middle Eastern businesses in particular and in developing nations in general.

Keywords: Supply Chain Resilience, CRM, Customer Satisfaction

Research Title: Multivariate Discriminant Analysis on Differentiating Sheep Breeds Based on Live Body and Carcass Measurements

Author: Raed Mahmoud Al-Atiyat, Published Year: 2024

Pakistan Journal of Zoology, 56

Faculty: Science

Abstract: The multivariate technique analysis was utilized for assigning and discriminating three Saudi sheep breeds, Naemi, Najdi and Hari based on live body and carcass traits. The traits were body height at wither and rump, body length, heart girth, body depth, head length, ear length, body weight at slaughtering, empty body, dressing percentage, hot carcass, cold carcass, and head weight which had a significant effect on breed. The phenotypic associations between the traits were also studied and strong associations between economically important traits were reported. The analyses of principal components were efficient in showing the total variation of 13 traits accumulated in linear combinations of four traits of most discriminant power body depth, ear length, body height at the rump, and head length. About 77% of the total variation between the breeds. Overall, the analysis of canonical discriminant was very successful in verifying the carcass of each breed considering thus previously mentioned 13 traits. It is recommended to disseminate the findings of this study as a guideline to assign slaughtered sheep and its carcass to its own breed when other means impossible to take place.

Keywords: Meat tracing, Canonical discriminant analysis, Lamb

Research Title: Geographical Distribution and Biodiversity of Domesticated Animals of Jordan: History of the First Millennium and Current Situation

Author: Raed Mahmoud Al-Atiyat, Published Year: 2022

The Arab World Geographer, 25

Faculty: Science

Abstract: The domesticated animals or livestock species of Jordan have the potential to produce highly valued animal products and many small householders depend on this to avoid food insecurity in a worsening climate change that has persisted for a while, coupled with a rising cost of living crisis in Jordan as elsewhere. This study initiates urgent first steps for documenting the current status of indigenous livestock and their geographical distribution and biodiversity in Jordan. It also aims to raise and broaden public awareness for better conservation and utilization of food resources as they improve species of animals that are better geared to the need to adjust to climate change and its multiplex vicissitudes. In the present research, a survey was conducted listing the indigenous livestock breeds, their location, their number qua census and threats for extinction. The findings indicate that over the last century in Jordan, many livestock species have lost their previous key role in the livelihood of Jordanians and thus were reduced in number. They vanished from the scene in some geographical regions where they had long existed. Various other species are facing extinction or at risk thereof. In fact, human activity played at times a significant role: both positive in conservation for the status of livestock – and yet at other times negative, a threating role. We have decided to ring the alarm bell in order to alert the public and governmental authorities. The present study seeks to supply empirically-based data in order to encourage government offices, organizations and stakeholders in Jordan to engage in a rethink relevant to basic everyday life of the population and the faunal environment: and to take necessary steps to better conserve indigenous threatened livestock before it is too late

Keywords: Jordan, climate threats, livestock, red list, extinction, conservation

Research Title: Study of Phenotypic Traits and Production Characteristics of Chickens in the Desert Regions of Jordon

Author: Raed Mahmoud Al-Atiyat, Published Year: 2024

The Scientific Journal of King Faisal University, 23

Faculty: Science

Abstract: The study aimed to describe the phenotypic traits of Indigenous chicken. A field survey was conducted in South Jordan, Karak governorate, and data were recorded for each bird's morphological and biometric traits. Furthermore, information such as height, latitude, longitude, and rearing and breeding practices were recorded, followed by several statistical analyses. The results showed that the phenotypic characteristics of the chickens are unevenly distributed between regions and heights. This may reflect the correlation between phenotype traits of morphology and their expression of different levels with the impact of the environment. Random mating and human selection practices were also discovered and observed. In addition, the studied traits indicated that chickens are still being raised in traditional methods, and there are no genetic improvement practices or genetic groups of geographically distant regions. The correlation coefficients between these traits and their relationship with the region and height were also reported. As a result, it could be recommended that chicken farmers be educated on the best administrative, technical, and genetic improvement techniques and practice for their flocks are to achieve highly productive and optimal adaptability.

Keywords: Biodiversity, climate adaptation, geographical height, morphology, production system, topography