- Mission and Vision Reinforcement: Emphasizing the University's vision, mission, and objectives and working to disseminate and solidify them through various activities and events both inside and outside the University.
- University Services Awareness: Introducing University services and policies to ensure students and members of the University community remain constantly and updatedly informed about everything the University offers.
- Effective Media Strategy: Preparing and implementing an effective media strategy that contributes to highlighting the University and enhancing its position across various media platforms.
- Community Relationship Enhancement: Strengthening and documenting the relationship with the local community and affirming the University's role in serving it through sustainable and impactful initiatives.
- Highlighting PR Role: Highlighting the role of the Public Relations Department and emphasizing its importance in supporting the University's policy and achieving its vision and future aspirations.
- Development Programs: Offering developmental programs and activities aimed at fostering a positive spirit of cooperation and promoting a sense of responsibility among the Department's and University's staff.
- Quality Application: Applying institutional quality systems and standards in all activities of the Public Relations Department.
