Objectives of the Public Relations Department

To be an effective link between the University and the internal and external public, thereby enhancing communication channels and achieving institutional message integration.
Disseminating the University's mission, activities, and achievements through various media outlets.
Actively contributing to the University's events and occasions both on and off campus, thereby highlighting the University's presence and impact.
Enhancing cooperation with local, Arab, and international entities to serve the University's goals, meet its needs, and contribute to its development and progress.
Reinforcing a positive corporate image of the University within the local and regional communities.
Highlighting the scientific, academic, and cultural role undertaken by Philadelphia University in the fields of education, scientific research, and community service.
Monitoring public opinion trends regarding the University's efforts and responsibilities, and providing appropriate recommendations to the senior administration to support decision-making.
Promoting integrated, interactive media and community outreach to serve the local community and enhance its role in supporting the University.