• Enhancing Digital and Media Presence: Strengthening the University's digital and media presence by producing distinctive media content that highlights the University's activities and events, and publishing it across the University's digital platforms, in addition to visual, audio, print, and electronic media to showcase the University's image among other universities at local, regional, and international levels.
• Building Strong Media Partnerships: Establishing media partnerships with powerful media institutions to expand the University's media reach and bolster its academic reputation.
• Digitalization of Daily Procedures: Digitizing all daily procedures, such as following up and coordinating events, booking theaters, hospitality requests, gifts, and electronically documenting activities.
• Providing Modern Equipment: Providing professional cameras, modern editing devices, and advanced sound systems to facilitate media content production and contribute to providing comprehensive, high-quality coverage.
• Professional Training: Offering professional training programs for the Department staff to raise their competency in digital media, public relations, and crisis management fields.
• Organizing High-Level International Events: Organizing high-level international events that host influential figures in the fields of education, media, and public relations, to enhance the University's position as a vital center for dialogue and knowledge.
• Attracting High-Level Professionals: Attracting highly experienced professionals in public relations and media, who possess advanced skills in communication, crisis management, and strategic media relations building.

• Enhancing Digital and Media Presence: Strengthening the University's digital and media presence by producing distinctive media content that highlights the University's activities and events, and publishing it across the University's digital platforms, in addition to visual, audio, print, and electronic media to showcase the University's image among other universities at local, regional, and international levels.
• Building Strong Media Partnerships: Establishing media partnerships with powerful media institutions to expand the University's media reach and bolster its academic reputation.
• Digitalization of Daily Procedures: Digitizing all daily procedures, such as following up and coordinating events, booking theaters, hospitality requests, gifts, and electronically documenting activities.
• Providing Modern Equipment: Providing professional cameras, modern editing devices, and advanced sound systems to facilitate media content production and contribute to providing comprehensive, high-quality coverage.
• Professional Training: Offering professional training programs for the Department staff to raise their competency in digital media, public relations, and crisis management fields.
• Organizing High-Level International Events: Organizing high-level international events that host influential figures in the fields of education, media, and public relations, to enhance the University's position as a vital center for dialogue and knowledge.
• Attracting High-Level Professionals: Attracting highly experienced professionals in public relations and media, who possess advanced skills in communication, crisis management, and strategic media relations building.

• Mission and Vision Reinforcement: Emphasizing the University's vision, mission, and objectives and working to disseminate and solidify them through various activities and events both inside and outside the University.
• University Services Awareness: Introducing University services and policies to ensure students and members of the University community remain constantly and updatedly informed about everything the University offers.
• Effective Media Strategy: Preparing and implementing an effective media strategy that contributes to highlighting the University and enhancing its position across various media platforms.
• Community Relationship Enhancement: Strengthening and documenting the relationship with the local community and affirming the University's role in serving it through sustainable and impactful initiatives.
• Highlighting PR Role: Highlighting the role of the Public Relations Department and emphasizing its importance in supporting the University's policy and achieving its vision and future aspirations.
• Development Programs: Offering developmental programs and activities aimed at fostering a positive spirit of cooperation and promoting a sense of responsibility among the Department's and University's staff.
• Quality Application: Applying institutional quality systems and standards in all activities of the Public Relations Department.

• Implementing Principles of Good Governance: Applying principles such as transparency, accountability, fairness, and efficiency in decision-making and task execution.
• Documentation and Administrative Organization: Maintaining accurate and documented records and reports for all activities and procedures to ensure ease of reference and performance evaluation.
• Utilizing Technology in Administrative Work: Digital transformation of certain procedures to facilitate operations, accelerate completion, and achieve efficiency.
• Effective Communication: Ensuring effective communication among all colleges, centers, and departments within the University.

• Media Partnership Contracts: Signing media partnership contracts with 17 different media outlets, which contributed to the continuous dissemination of University news and coverage of its events.
• Event Organization: Organizing all events (lectures, ceremonies, seminars, workshops, student activities, and academic conferences).
• Documentation: Documenting the University's various activities and achievements throughout the year.
• Newsletter Launch: Launching and establishing the electronic newsletter titled: "Philadelphia News".
• "Develop Yourself 2025" Event: Organizing the "Develop Yourself 2025" event, which saw wide student participation exceeding 3,000 male and female students from various faculties and majors, alongside the involvement of 27 national companies and institutions that, in turn, offered opportunities, training grants, professional development, and interactive sessions aimed at empowering youth, enhancing their practical skills, and opening new horizons for them in the job market.
• "Career Path 2025" Event: Organizing the "Career Path 2025" event with the participation of 57 local and regional companies from various sectors, providing networking, employment, and practical training opportunities for the University's students and graduates.

• To be an effective link between the University and the internal and external public, thereby enhancing communication channels and achieving institutional message integration.
• Disseminating the University's mission, activities, and achievements through various media outlets.
• Actively contributing to the University's events and occasions both on and off campus, thereby highlighting the University's presence and impact.
• Enhancing cooperation with local, Arab, and international entities to serve the University's goals, meet its needs, and contribute to its development and progress.
• Reinforcing a positive corporate image of the University within the local and regional communities.
• Highlighting the scientific, academic, and cultural role undertaken by Philadelphia University in the fields of education, scientific research, and community service.
• Monitoring public opinion trends regarding the University's efforts and responsibilities, and providing appropriate recommendations to the senior administration to support decision-making.
• Promoting integrated, interactive media and community outreach to serve the local community and enhance its role in supporting the University.

Mr. Qais Bani Khalaf / Department Director

The Public Relations Department at Philadelphia University serves as the vital link between the various faculties, departments, and centers within the University, on the one hand, and students and the external public- including institutions and individuals-on the other. The Department also represents the University’s window through which the administration observes its academic and administrative components. Its primary mission is to introduce the University’s mission, achievements, and future vision, in addition to strengthening its position as a leading educational institution that contributes to the development and progress of society.

The Department strives to solidify the University's reputation and corporate image, and support its distinguished academic presence by highlighting its achievements and progress in the fields of education and scientific research. It also works to expand its network of relationships with various sectors and local communities in both the public and private sectors, thereby enhancing cooperation opportunities and the development of joint projects. Furthermore, the Department undertakes the organization of academic, cultural, and social events, granting the University a platform to showcase its research and accomplishments, while simultaneously providing a venue to boost the interaction of students and faculty members with the local community. Through these efforts, the Department contributes to presenting a respectable image of the University, which helps in attracting distinguished students and researchers and ensures the sustainability of academic excellence.

The Department's duties vary across administrative and technical levels, in addition to its role in preparing organizational arrangements and time schedules for various activities and events. It is also responsible for providing information and data related to the University and its services, and enhancing internal and external communication to build strong relationships with all relevant stakeholders. The Department also prepares and disseminates media content through press releases and periodic newsletters that highlight scientific and academic achievements and the diverse university movement. This is done within the framework of integrated media strategies that embody the University’s vision, enhance its institutional image, and consolidate its status as a distinguished academic institution.

Through these continuous efforts, the Public Relations Department at Philadelphia University confirms its deep commitment to advancing the University's mission and expanding its academic, societal, and media presence, thereby contributing to the efficient and effective achievement of its future vision and strategic objectives.