Research Title: Predictors of E-banking Service Adoption in Malaysia Using an Extended Technology Acceptance Model

Author: Owais Barkat Hamad Al-graibah, Published Year: 2020

International Journal of Contemporary Management and Information Technology , 1

Faculty: Business

Abstract: Electronic banking (E-banking) is a service that can ease the financial transaction. However, users have several concerns when dealing with online banking. aims to develop an extended a model to predict and explain customers’ behavioural intentions with regard to adopting online banking. The proposed model incorporates four variables to provide a more comprehensive investigation about online banking. Data was collected from graduate students in Malaysia. The results show that the proposed model has moderate explanatory power. In addition, the results ease of use and customer attitude are significantly related to the adoption of E-Banking. In contrast perceived usefulness and risk have no significant association with the adoption of E banking. Decision makers have to ensure that the E-banking is easy to use and have to provide clear instruction for using the services.

Keywords: E-banking TAM Usefulness Ease of use

Research Title: ONLINE CONSUMER RETENTION IN SAUDI ARABIA DURING COVID 19: THE MODERATING ROLE OF ONLINE TRUST

Author: Owais Barkat Hamad Al-graibah, Published Year: 2020

JOURNAL OF CRITICAL REVIEWS , VOL 7

Faculty: Business

Abstract: Online customer retention has become essential for the success of businesses during COVID 19. A shift in customers toward the online has increased the important of this variable. Nevertheless, few studies examined the predictors of online customer retention. Based on social exchange theory service quality model, and technology acceptance model, this study proposes that attitude, customer satisfaction, ease of use and responsiveness will have a direct effect on online customer retention among customers of retailers in Saudi Arabia. The study also proposes that online trust will moderate the relationship. Data was collected from Saudi online customers. A total 224 respondents were obtained. The data was analysed using smart partial least square. The findings showed that responsiveness, customer satisfaction, ease of use and attitude are important for online customer retention. In addition, the findings indicated that the online trust can moderate the effect of the variables with online customer retention. Retailers are advised to enhance the delivery time and reward customers for late delivery to increase their retention.

Keywords: Online trust; Customer Satisfaction; Online customer retention; Attitude; COVID 19.

Research Title: Customer retention in five-star hotels in Jordan: The mediating role of hotel perceived value

Author: Owais Barkat Hamad Al-graibah, Published Year: 2020

Management Science Letters , 10

Faculty: Business

Abstract: Customer retention (CR) has become increasingly important due to high competition among hotels and countries. However, most of previous studies focus on this variable in the context of restaurants. This study aims to examine the factors that affect the CR among customers of five-star hotels in Jordan. Based on the literature, the study proposes that physical environment (PE), customer satis faction (CS), service quality (SQ), and perceived consumption value (PCV) will affect the CR. In addition, the study proposes that hotel perceived value (HPV) will mediate the effects between the variable. The population of this study is the hotels in Amman, the capital of Jordan. Using a random sampling technique, a total of 301 responses are collected from seven brands. The findings indi cated that PE, SQ, PCV, and CS were important predictors of CR. The findings also show that HPV mediated partially the effect of PE and SQ on CR while a full mediator was found between CS and CR. Decision makers are advised to improve the PE and the HPV.

Keywords: Customer Retention Customer Satisfaction Physical Environment Service Quality

Research Title: Brand Equity and Loyalty in the Airline Industry: The Role of Perceived Value and Online Word of Mouth

Author: Owais Barkat Hamad Al-graibah, Published Year: 2020

International Journal of Innovation, Creativity and Change, Volume 14, Issue 9,

Faculty: Business

Abstract: Brand loyalty is an important term in marketing studies. Its relationship with brand equity is fragmented and inconclusive. The purpose of this study is to examine the effect of brand awareness, brand experience, and brand quality on brand equity. The study also aims to understand the relationship between brand equity and brand loyalty and the role of online word of mouth and perceived value between the variables. The population of this study is the customers of the airline industry in Jordan. The data of this study was collected using purposive sampling. A total of 213 respondents participated in this study. The findings were derived using Smart PLS. Brand quality, brand experience and brand awareness affected significantly the brand equity. Brand equity has a significant effect on brand loyalty. The findings also showed that online word of mouth partially mediated the effect of brand equity on brand loyalty. Perceived value did not moderate this relationship between brand equity and brand loyalty. Decision makers are advised to enhance the brand quality by offering additional services in the online and offline environment.

Keywords: Brand Experience, Brand Loyalty, Brand Equity, Online Word of Mouth, Perceived Value, Airline Industry

Research Title: The influence of brand attitude on behavioral intention in the context of national carrier’s service failure

Author: Owais Barkat Hamad Al-graibah, Published Year: 2021

GeoJournal of Tourism and Geosites , vol. 34, no. 1,

Faculty: Business

Abstract: Studies on the service failures involving a national carrier are still very limited. This present study strives to investigate the relationship between brand attitudes and behavioral intentions in the context of national carrier’s service failures as well as the moderating effect of causal attribution on the above main relationship. Data were collected from 419 airline passengers using the purposive sampling technique. Path analysis was used to analyze the data. The effect of brand attitude on behavioral intention is found to be positive significantly. The results also showed that out of the two dimensions of causal attribution, only stability moderates the relationship between brand attitudes on behavioral intention.

Keywords: brand attitude, behavioral intention, causal attributions, stability, controllability

Research Title: THE INFLUENCE OF PERSONALITY TRAITS ON TOURISTS’ INTENTION TO VISIT GREEN HOTEL IN QATAR: THE ROLE OF ATTITUDE AND PERCEIVED VALUE

Author: Owais Barkat Hamad Al-graibah, Published Year: 2022

GeoJournal of Tourism and Geosites , vol. 45, no. 4spl, p

Faculty: Business

Abstract: Green hotels industry is blooming, and growth rate is promising. Perception of tourists is critical for green hotels usage. However, the impact of personality traits and behavioral factors has received limited attention in the context of emerging economies. This study aims to examine the effect of personality traits and variables of theory of planned behavior (TPB) on intention to visit green hotels in Qatar. Based on personality traits and TPB, the study proposes that conscientiousness, extraversion, neuroticism as well as attitude and subjective norms will have a direct effect on intention to visit green hotels. Attitude is proposed as a mediating variable while perceived value is proposed as a moderating variable. The data was collected from tourists in Qatar. Smart Partial Least Square was deployed. The findings showed that conscientiousness, extraversion, attitude, and subjective norms have significant effects on intention to visit green hotels. Attitude only mediated the effect of extraversion on intention to visit green hotels while perceived value did not moderate the effect of attitude on intention to visit green hotels. Decision makers are advised to increase the awareness and to establish clear practices and procedures of green hotels.

Keywords: Green hotels, TPB, Personality traits, Perceived Value, World Cup, Qatar

Research Title: The antecedents of supply chain performance: Business analytics, business process orientation, and information systems support

Author: Muneer Mujalli Abdel-Muti AlRwashdeh, Published Year: 2022

Uncertain Supply Chain Management,

Faculty: Business

Abstract: This study investigates the impact of business analytics (BA) on supply chain performance (SCP) in Saudi industrial companies. It also investigates the mediating impact of information systems supporting (ISS) and business process orientation (BPO). A total of 373 respondents working in 38 manufacturing companies in the Kingdom of Saudi Arabia (KSA) were selected. A scale with acceptable validity and reliability indicators was developed to measure the study variables. The results indicated significant indirect impact of the business analytics (planning, supply, make, delivery) on supply chain performance as ISS and BPO mediate this impact. Based on the results, a set of recommendations were proposed, industrial companies in KSA must develop the analytical capabilities for managers by increasing awareness of the benefits achieved from using business analytics approaches. It is a critical precedent for supply chain SC efficiency, and for companies to enhance their analytical capabilities with good ISS and process orientation to utilize in analyzing vast amounts of internal and external data. Directions for future research are also presented in this paper.

Keywords: Supply Chain, Supply Chain Performance, Business Analytics, Saudi Arabia, Information Systems Support

Research Title: The mediating role of brand credibility between social media influencers and patronage intentions

Author: Muneer Mujalli Abdel-Muti AlRwashdeh, Published Year: 2022

International Journal of Data and Network Science,

Faculty: Business

Abstract: This study aims to examine how Social Media Influencers (SMIs) influence patronage intentions (PI) through the influence of mediation on the brand credibility (BC) in the electronic devices sector in Jordan. Furthermore, the data were obtained by an online questionnaire based on Google Forms and a total of 315 followers in Jordan using an appropriate sampling method. structural equation modeling using Smart PLS 3 was used to investigate the relationships between SMIs, brand credibility, and patronage intentions (PI). The results indicated that SMIs directly influence PI and BC. BC Partially mediates the relationship between SMIs and PI. Research limitations in this study focus on a single sector electronic device at a specific location in Jordan. Future research may conduct cross-cultural studies to improve the generalizability of the present research findings.

Keywords: Social Media Influencers Brand credibility Ewom Repurchase intention Patronage intentions

Research Title: The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude

Author: Muneer Mujalli Abdel-Muti AlRwashdeh, Published Year: 2023

International Journal of Data and Network Science,

Faculty: Business

Abstract: The rapid growth of social media platforms has revolutionized marketing communications, and the recent trend of how people use social media led to the inception of the term "influencer marketing" as an increasingly popular approach for brands across markets. This development has been driven by the unparalleled increase in influencers’ presence on social media platforms, which has generated new venues for companies to connect with their desired demographic and interact with them in a more genuine and significant manner. Understanding the factors that drive the effectiveness of influencers has become increasingly important for both marketers and researchers. Numerous studies have been conducted on the topic of celebrity endorsements. However, the use of "traditional" celebrities is losing its appeal in the digital era of social media, as brands increasingly turn to social media influencers instead. Nonetheless, there is still a lack of understanding about how marketers can effectively utilize this new marketing phenomenon. This study aims to examine the role of trustworthiness, expertise, and information quality of social media influencers in shaping consumer purchase intention, with a specific focus on the mediating role of brand attitude. A total of 309 complete responses were collected via convenience sampling between January and February 2023 then the model examined by using SPSS and AMOS software. The results showed that all attributes of the influencers are affecting brand attitude as well as purchase intention, while brand attitude partially mediated the relationships. Implications, limitations and future research have also been discussed.

Keywords: Influencer marketing Brand attitude Purchase intention Trustworthiness Expertise Information quality

Research Title: Assessing the nexus between knowledge management and firm performance: A data article

Author: Muneer Mujalli Abdel-Muti AlRwashdeh, Published Year: 2021

Data in Brief,

Faculty: Business

Abstract: This data article highlights the contingent role of company size in the relationship between knowledge management practices and firm performance. It also investigates the possible direct impact of these practices on performance. Data was collected from managers in large and medium-sized industrial companies in Jordan, using a self-administered questionnaire. 170 responses were obtained, 91 from medium-sized companies and 79 from large companies. Confirmatory factor analysis was used to ensure the validity and reliability of the measurement model. Multiple group structural equation modeling was used to check for significant differences in the path coefficients of the research model. The fitness indicators of the multi-group model showed that there was no significant difference in the interpretation of the measurement model; also, the path model was equivalent for both large and medium-sized companies. Testing the hypotheses showed that the application of knowledge has the greatest explanatory power for performance, whether in medium or large companies; however, for knowledge capturing the explanatory power on performance was only for medium-sized companies, and there was no effect on large companies. Moreover, the acquisition and sharing of knowledge had no statistically significant effect on performance in either group.

Keywords: Knowledge managementFirm performanceMedium-sized and large companiesMulti-group analysisGroup invarianceJordan